Bell Racing Since 1954, Bell has been committed to providing customers with the same performance proven features and tailor-made fit incorporated in helmets designed for the world’s best drivers. Bell helmets have been worn and trusted by more champions, in all forms of auto racing, than any other helmet. The Bell name has always been synonymous with safety, technology, engineering excellence and legendary names like Andretti, Castroneves, Elliot, Fittipaldi, Foyt, Kinser, Labonte, Petty, Rahal, Schumacher, Senna, Unser, Villeneuve, and Waltrip to name a few.